Event management is the application of project management to the creation and development of festivals, seminars, conference, competition, championship, celebration, wedding party, hobbies, recreation, arts & culture, social activities, sports & music. Event management involves studying the intricacies of the brand, identifying the target audience, devising the event concept, planning the logistics and coordinating the technical aspects before actually launching the event. Post-event analysis and ensuring a return on investment have become significant drivers for the event industry.
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